Saturday, August 15, 2026
Attribution reporting: find out what actually sold your tickets
Every organizer has had this conversation with themselves at 1am: the show sold out, and I have no idea which half of the spend did it.
Tixert now answers that. Not with a vanity dashboard — with an attribution report that says where each order came from, how confident it is, and what it still can't see.
Honest numbers beat flattering ones
Ad platforms grade their own homework. Your Meta dashboard claims the sale, your Google dashboard claims the same sale, and the two of them together claim more tickets than you sold.
Tixert reports what it observed at the moment of purchase, and it tells you how much to trust each row.
Last-click channel, with confidence
Every paid order is classified and stamped with a confidence level: a click ID or a paid link is high confidence, a tagged UTM is medium, a referrer guess is low, and direct traffic is called direct instead of being quietly awarded to whoever ran an ad that week.
First touch, not just last
The channel that closed the sale is rarely the channel that found the buyer. A first-touch breakdown sits beside the last-click one, so the top of your funnel gets credit for the work it did.
Discovery point
Where on Tixert did they land — the event page, an organization page, a city page, a campaign lander? Discovery is recorded per order, so your own surfaces are measured too.
New vs returning buyers
Each order's buyer is classified against your organization and snapshotted, so you can see whether a campaign is growing your audience or reselling to it.
Tracking health: know what you can't see
Coverage, before conclusions
The report shows how much of your traffic arrived with a UTM, a click ID, a first-touch signal, or nothing at all. A channel breakdown built on 20% coverage is a guess wearing a suit — this tells you which one you're looking at, and what to fix so next month's is better.
Your ad platforms, side by side
Meta says 412 conversions. Google says 380. You sold 500 tickets. Somebody is counting your buyers twice, and neither dashboard will admit which.
Tixert puts what the platforms reported next to what it actually observed at checkout — as a side-by-side comparison, not a blended number that hides the disagreement. Spend-derived metrics only appear when there's spend to derive them from.
It won't pretend to know
Below the evidence threshold, you get a countdown — not a chart.
Detailed breakdowns stay hidden until an event has enough attributed orders to mean anything. Instead of empty tiles and misleading percentages, you see how close you are to a reliable read, with a progress bar and a plain explanation of what unlocks next.
Each breakdown appears when its own data is sufficient, not when the page decides to guess.
"Direct / unknown" and "not captured" say what they are, instead of three different kinds of "none".
Each tile explains what it measures and what a good value looks like — no glossary tab required.
A rolling twelve-month window out of the box, with one click to widen it to all time. Filters and tables work properly on a phone.
It comes to you
Run it whenever
Open the attribution report for any event, filter the window, and read it live.
Or schedule it
Register the report as a recurring job and Tixert emails it to whoever needs it, on your cadence.
The email says something useful
Summaries carry the same gating as the report — thin data produces a forward-looking note instead of a table nobody should act on.
Who this changes things for
Find the channel that's carrying the campaign, and the one that's charging you for people who were coming anyway.
The reconciliation you've been doing by hand, computed at the order level.
New versus returning tells you whether your marketing is growth or maintenance.
Compare markets on the same evidence instead of gut feel.
A scheduled email with numbers you can defend line by line.
Cut the channel that isn't working — with a confidence level attached to the call.
Stop guessing which half of the budget worked
Attribution reporting is part of Tixert, for every organizer, at no extra cost. No analytics tier, no data add-on, no per-report fee.